We’ve just rolled out a new update to the Flip Analyzer that gives you even more flexibility when determining your offer price!

You can now calculate your Desired Profit based on a % of Total Project Costs. While many investors stick to a % of Resale (ARV), we know that many of you prefer to target a specific Return on Investment (ROI) based on the actual capital deployed in the deal.

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How it Works

When analyzing a deal, you can now toggle to the % of Cost tab under the Desired Profit section. This calculates your profit goal by applying your target percentage to the sum of your purchase price, rehab, buying, holding, and selling costs.

Example Scenario:

  • Total Project Costs: $238,600
  • Target ROI: 20%
  • Resulting Desired Profit: $47,720

Save Time: Set Your Global Default

To speed up your underwriting, this setting is also available in your Flip Analysis Settings. You can now set your preferred % of Cost as your global default so it’s automatically applied to every new lead you analyze.

Dave Robertson
April 27, 2026
5 min read
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